Social Media Associates With School Activities
Pioneer student body promotes school spirit and events through the use of social media platforms.
By Hannah Dudum
Pioneer student body promotes school spirit and events through the use of social media platforms.
By Hannah Dudum
Social media is a substantial part of teenagers’ daily lives, and while it is often seen as detrimental to learning, if used correctly, it can increase the audiences that school events reach and get advertised to.
Posts by campus accounts can be used to advertise events such as sports games, dances, club meetings and rallies. They are often used by leadership students and athletes alike in order to raise school spirit and increase attendance at events by making sure students hear about events faster and more efficiently.
“I would say for the most part social media helps spread the word faster which definitely benefits us,” said leadership student Anya Farhang, 12. “We like to make fliers to send out and post because everyone is always on their phones, so most likely one way or another they’ll see them and eventually read it.”
Athletes also often go to social media to promote games. Varsity basketball player Gabby Zaccheo, 12, promotes games to the school body through social media and has helped give girls’ basketball the attention it deserves.
“Girls’ basketball has not had the good end of the stick on social media. It has gotten better over the years but the guys’ basketball team takes the cake. Girls basketball is more than what it seems. I have promoted many games and especially our Glenn Ventura Tournament we have every year,” said Zaccheo.
Although promoting on social media can help gather a larger variety of audiences at events, the coronavirus poses a new obstacle for many school events. Varsity basketball player Emily Nakashima, 12, said that despite innovative efforts, people were less likely to attend games in order to stay safe.
“I feel like advertising and promotions have definitely been impacted by COVID-19. Especially with the Omicron variant, more people are hesitant to leave their homes,” said Nakashima.
However, advertising on social media comes with its own downfalls.
“Sometimes posting information on social media can be unprofessional,” said Alexandra Amooi, 10.
As much as promoting on social media platforms could be helpful, some students might not take the event or topic as seriously if it’s advertised through Snapchat or Instagram rather than on fliers and posters around campus.
Although social media allowed for a broader audience to be reached, it was still important to use physical advertisements as the sole use of social media excluded those without access to it.
“There are still students who do not have social media so when we don’t make as many of the posters around school and only use social media platforms it can be harder for those students to get the information, which is why we try to always make a few posters whenever something is going on around campus that leadership is putting on,” said Farhang.
Even with all that’s happening right now, schools are trying to bring back a sense of normalcy by holding sports games, spirit weeks, and dances. Promoting on social media platforms is a new tactic implemented in recent years to help reengage the student body and reach a wider audience.
Posts by campus accounts can be used to advertise events such as sports games, dances, club meetings and rallies. They are often used by leadership students and athletes alike in order to raise school spirit and increase attendance at events by making sure students hear about events faster and more efficiently.
“I would say for the most part social media helps spread the word faster which definitely benefits us,” said leadership student Anya Farhang, 12. “We like to make fliers to send out and post because everyone is always on their phones, so most likely one way or another they’ll see them and eventually read it.”
Athletes also often go to social media to promote games. Varsity basketball player Gabby Zaccheo, 12, promotes games to the school body through social media and has helped give girls’ basketball the attention it deserves.
“Girls’ basketball has not had the good end of the stick on social media. It has gotten better over the years but the guys’ basketball team takes the cake. Girls basketball is more than what it seems. I have promoted many games and especially our Glenn Ventura Tournament we have every year,” said Zaccheo.
Although promoting on social media can help gather a larger variety of audiences at events, the coronavirus poses a new obstacle for many school events. Varsity basketball player Emily Nakashima, 12, said that despite innovative efforts, people were less likely to attend games in order to stay safe.
“I feel like advertising and promotions have definitely been impacted by COVID-19. Especially with the Omicron variant, more people are hesitant to leave their homes,” said Nakashima.
However, advertising on social media comes with its own downfalls.
“Sometimes posting information on social media can be unprofessional,” said Alexandra Amooi, 10.
As much as promoting on social media platforms could be helpful, some students might not take the event or topic as seriously if it’s advertised through Snapchat or Instagram rather than on fliers and posters around campus.
Although social media allowed for a broader audience to be reached, it was still important to use physical advertisements as the sole use of social media excluded those without access to it.
“There are still students who do not have social media so when we don’t make as many of the posters around school and only use social media platforms it can be harder for those students to get the information, which is why we try to always make a few posters whenever something is going on around campus that leadership is putting on,” said Farhang.
Even with all that’s happening right now, schools are trying to bring back a sense of normalcy by holding sports games, spirit weeks, and dances. Promoting on social media platforms is a new tactic implemented in recent years to help reengage the student body and reach a wider audience.